Business strategy Essay Example | Topics and Well Written Essays - 750 words - 2

Business strategy - Essay ExampleInitially, Microsoft used a running(a) complex body part in which the workforce would be categorized into departments that suit individual professional specialization. As the company grew, the functional structure could no longer apply. In the current divisional structure, the company has diverse departments with each whole tasked with handling specific lines of operations.Corporate grow includes the shared beliefs, ideas, values, traditions and behavior patterns that give an entity a unique identity. Microsoft throne was founded on values and principles held dearly by its pioneer, Bill Gates. Gates believed that starting up a calculating machine company that would enlighten the world and avail technology to everyone was a noble idea. Currently, the company subscribes to market culture in which immense focus is placed on customers. The company seeks to efficiently and diligently carry issue its tasks to meet the demands of its global customer ba se (King and Lawley, 98).One of the major reasons Microsoft has grown steadily in the selective information technology industry is the marketing strategies it has employed over the years. The company has utilized platforms such as the internet, retail outlets and other resellers to meet the targeted global market. Microsoft also has a highly experienced legal team an outlook that has worked to its advantage. For example, the Enterprise Agreement Direct Advisors (EDA) is one of those that have significantly improved Microsofts marketing outcomes.Consequently, the electrostatic financial situation at Microsoft is the cornerstone of its developmental process. Recently, the company announced revenue of over USD26 billion. thither are periods when these figures shoot up to USD70 billion. It also prioritizes on its investments, and this has rightfully earned the company huge revenues.The reputation of competition evident in the IT industry requires constant research and